Catalot

Online auctions for auction companies

Run your sales, not your evenings.

Catalot is opening to auction companies in stages. Ask for an invite. No setup fee.

Catalot is auction software that takes the late nights off your plate: AI drafts the catalog from your phones, closing night charges cards on its own, and buyers book their own pickup. Your team gets its evenings back.

Request an inviteSee pricing

1 of 6

Catalog a sale in an afternoon

Your crew shoots lots on as many phones as you have helpers, each with its own lot numbers, and the capture app keeps going when the signal drops. AI drafts the title, description and category from the photos and your voice notes. You read it over and approve.

  • Lot numbers per phone, so helpers never collide
  • Makers' marks, signatures and model numbers read from the photos
  • Drafts stay suggestions until you approve them
  • AI drafts included in every plan: 500 to 10,000 a month, by plan

Our estimate for a 500-lot sale: about 20 minutes of AI drafting instead of about 30 hours of typing.

The lot editor: the AI draft beside the photos, waiting for your review.

2 of 6

Closing night runs itself

Lots close one after another, and soft close gives a late bid a fair answer. Bids go through fast. When the sale closes, invoices go out on their own and winners' saved cards are charged automatically, straight to your own Stripe account. There's no invoice night.

  • Staggered closing times and soft close
  • Cards charged automatically after close, on your own Stripe account
  • Declines retried, and the few follow-ups on one screen
After close: who has paid, and the few that need a follow-up.

3 of 6

Pickup and shipping without the line

Buyers book their own pickup time from their invoice and check in with a QR code when they arrive. Buyers can see a shipping estimate before they bid, and you print labels with tracking sent to the buyer.

  • Self-booked pickup slots, with longer ones for lots that need loading help
  • QR check-in and a receipt for every handoff
  • Ship in-house, through a partner shipper, or pickup only
Pickup day: booked slots and QR check-in, on a phone.

4 of 6

More buyers without more work

Every sale runs on your own branded storefront, on your own domain if you like, and is listed on the Catalot marketplace, where local buyers search by category and on a map. Families who need help selling an estate are referred to local companies, Pro and Volume first.

  • Your storefront and custom domain
  • The Catalot marketplace, with saved-search alerts to buyers
  • Family estate referrals, Pro and Volume first
Analytics: the bidders and hammer the Catalot marketplace brought you.

5 of 6

Market every sale from one screen

Publish a sale and Catalot writes the announcement for you. Review it, then send it.

  • An email to your followers and past registrants, with your best lots in a photo grid. You choose up to 8 lots and the order they lead in.
  • A printable flyer with a QR code to the sale
  • Ready-to-post Facebook, Instagram and X posts
  • Estate sale directory listings written for you, with every lot listed and every lot's photo in one download
  • See what worked: how many opened and clicked your email, how many registered and placed a first bid, and where your visitors came from

Then Catalot keeps your bidders coming back, automatically

  • Outbid: they hear right away, with a link to bid again.
  • Closing soon: a reminder 15 minutes before a lot they're watching closes, and an hour before your sale starts closing.
  • No bids yet: watchers get a nudge an hour before your sale starts closing.
  • Won: the invoice arrives on its own, the card is charged, and they choose pickup or shipping.
  • Pickup and shipping: reminders a day and two hours before their pickup time, and tracking when it ships.
  • New lots and new sales: registered bidders hear when you add lots, saved-search alerts tell buyers when your next sale has what they're looking for, and your followers see your sales in the weekly digest.

No separate email marketing service to pay for. Your announcements and your own email campaigns send from Catalot, with one-click unsubscribe and your mailing address added to the footer.

Sent by email and phone notifications. Texts are coming soon. Included in every plan.

The Announce tab after the email went out, and what a buyer's phone shows on closing night.

See every feature

Built safe

How we keep your sales safe

6 of 6

Simple, honest pricing

A monthly plan plus a small share of what sells. No per-bid fees and no card-authorization fees.

Starter

$79 a month

A sale a month or so

  • Unlimited lots and sales
  • 3.5% of hammer
  • 500 AI drafts a month
  • Family referral leads where no Pro or Volume company serves the area
Request an invite

Pro

$199 a month

A sale most weeks

  • Unlimited lots and sales
  • 3% of hammer
  • 2,500 AI drafts a month
  • Family referral leads, first in line
Request an invite

Volume

$499 a month

Several sales a week

  • Unlimited lots and sales
  • 2.75% of hammer
  • 10,000 AI drafts a month
  • Family referral leads, first in line
Request an invite

Enterprise

Let's talk

Multiple auction houses, custom terms

  • Unlimited lots and sales
  • Fee and AI drafts set by agreement
  • Onboarding help for your team
Contact us

Full pricing: processing, labels, AI drafts, trial and annual terms · All features · Seller Agreement

Built in St. Charles, Missouri, by people who run auctions.

Run your next sale on Catalot

Catalot is opening to auction companies in stages. Ask for an invite and we'll be in touch.

Request an invite